Build the Hive was a year old campaign redesign focusing on logo design, brand identity, and making something memorable to both alumni and current students.

Running for a week at a time every year, Build the Hive was a chance for each college on campus to compete against one another to gather donations from all students, faculty, and alumni in a chance to show their school spirit.

The design, universally adored by those that worked with me on it and myself, has grown to become an iconic time on campus that lead to growth in the colleges and a chance to show the love for Radford.